Yesterday, July 31 2017, we shipped more packages than any other single day before, it was a record (15% higher than the previous record from a week ago).
Granted, if you add together all the orders that came in during our Black Friday/Cyber Monday sale in 2016 there were more orders, but yesterday was the biggest shipping day we’ve had so far… and most of those were ordered before we put Chocolate Peanut Butter on sale! Oddly, it was also the final day of what turned out to be our biggest month ever, both in order total and order numbers. It was even bigger than the customary January spike we get when people decide it’s time to lose some weight for their new year’s resolutions. Frankly it’s amazing we were able to sustain growth mixing the old product the way we were. in the v1.x days Now that we’re getting sizeable shipments of product in, we’re getting closer to the point where we can scale WAY up and not have to worry about running out of product (which is ironic in that: right this moment we are out of stock on Chocolate 2.0). I’m expecting to soon get some actual movement on the samples front too, then we can REALLY go for it!
Now, before you ask how much/many that was, I’m going to be upfront that I’m being “deliberately evasive”. It’s the term I use when my kids want to know a surprise or something that I’m not going to tell them, after a few questions I’ll just say I’m being deliberately evasive and they (usually) let it drop =). Here’s a pretty graph that shows Keto Chow gross sales from launch in January 2015, up through yesterday in July 2017. I’ve very conveniently replaced the numbers with pictures of bananas at random intervals (though I could have left the bottom one alone, it’s 0):
With any luck, by the end of the year, I’ll be exceeding my e-commerce store order “quota” and have to upgrade that again =)