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Chris Bair holding bacon
May 30  ·  2 min read
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Keto Chow 2.0 Samples and “Day” packages

keto chow chocolate singles

TL;DR: there will be no “Day” packs of Keto Chow 2.0 – just get three samples; except that we don’t yet have the samples yet, because: reasons.

With Keto Chow 2.0 being manufactured in a commercial facility there were some changes to the product line that needed to be made. One of the decisions we had to make was about the 3 meal “day” packs. Having 3 sizes per flavor is… well… 50% more than having 2 (I can Math!) and having more products adds complexity and diminishes economies of scale. So instead of having Day packs, the plan was that we would price the individual meal (samples) low enough that you could buy 3 for close to the cost of the “day” package. By doing this we could aggregate the quantities for the samples and days together and the aforementioned economies of scale would kick in – if it costs 1x each to make 2000, then it costs around 0.6x to make 56,000. That sort of thing.

So with that plan in mind, we ordered the packaging material to make really a lot of samples. We were supposed to be getting samples of each flavor as each flavor became available and all would be well. Except that didn’t happen (as you may have noticed – we don’t have any samples of Keto Chow 2.0 right now).

The machine that forms the packaging is having problems with the printed plastic film – specifically the flat sheet is formed around a metal horn and then sealed into a long tube, and as the film goes past the metal former it’s dragging on the metal and breaking. Right now we have a few dozen samples but nothing like what we need. Here’s a video that shows how stick packaging is supposed to work:

Cool right? Except when it doesn’t work =( So the plan now is to reprint the packaging on a different film, we’re supposed to be getting the packager and printer together to determine what media to use so we can get things rolling as soon as possible, hopefully we can have some progress this week and maybe get something in by mid June. The saddest part is the $7800.40 worth of printed film that’s useless – maybe I can use it as 6 inch wide wrapping paper for the next 200-300 years.