OK folks, you all ready for this? (cue “Jazz hands”!). People ask “Why are you changing your logo?” Well, the old logo was something I threw together very early in the morning in January 2015. I found some vector glyphs of sciency stuff, powder and scoop, a scale, and a blender in an effort to try to communicate everything we are. Then Miriam had me put some gray boxes around it all. We decided we needed to have a “for realsies” logo done by a real designer. We went through quite an array of different options before getting it just the way we like it. Personally, I think it communicates what we’re about far better.
So, here you go: